Direct marketing for publishers
Maximise value and profit by selling your titles directly to your customers. You retain 100% of the list price, whilst building long-lasting relationships with the people that matter: users and readers of your books and services.
I can deliver multi-channel direct marketing campaigns that penetrate the right markets at the right price. From planning through to implementation, using a mix of digital and print methods to deliver clear propositions to the right professional and specialist audiences.
Multi-channel campaign know-how including all aspects of direct mail, email marketing, subscription and renewal campaigns, digital and search marketing, display advertising, inserts and database marketing.
- Market your titles directly to your readers and users
- CRM and database marketing
- Budgeting and accurate project costing
- Direct mail specialist – mailing pieces that sell, sent to the right people, at the right time
- Subscription and renewal marketing – cost-effectively retain your subscribers and annual customers
- ROI and campaign analysis
Direct mail samples:
Maximise value and profit by selling your titles directly to your customers. You retain 100% of the list price, whilst building long-lasting relationships with the people that matter: users and readers of your books and services.
I can deliver multi-channel direct marketing campaigns that penetrate the right markets at the right price. From planning through to implementation, using a mix of digital and print methods to deliver clear propositions to the right professional and specialist audiences.
Multi-channel campaign know-how including all aspects of direct mail, email marketing, subscription and renewal campaigns, digital and search marketing, display advertising, inserts and database marketing.
- Market your titles directly to your readers and users
- CRM and database marketing
- Budgeting and accurate project costing
- Direct mail specialist – mailing pieces that sell, sent to the right people, at the right time
- Subscription and renewal marketing – cost-effectively retain your subscribers and annual customers
- ROI and campaign analysis
Direct mail samples:
| ben_parker_sample1.pdf |
| ben_parker_sample2.pdf |
